There are very few brands out there which have such a superior brand power as Chanel does. I guess we all agree on that. I remember a time when Chanel was the most expensive label on the market when it came to ready to wear and shoes. But times have changed. So when hunting for new booties I find myself in the same price range wherever I go. Minimum 1000 Euro for Chanel, Valentino, Dior & Co. I might deal with overpaying for Chanel since I am trained to do so, but not for Valentino.
But the real challenge seems to be to really purchase the items of desire. Buying sandals in July? Don’t make yourselfe ridiculous! Buying boots in September? Really? Of course they are sold out since forever. What bothers me most, is the ignorant staff at Chanel in Vienna and the fact that I have to hunt down the things I want as they never seem to be available.
I know customers, UHNWI ( Ultra High Net Worth Individuals) which don’t have to even visit the store, they simply get everything delivered home. What they do not like, they just send back. A luxury with comes with a mimimim spending, of course. A luxury that I cant afford, as I am one of the many small customers who picks up a few items every season and are seen more as a distraction in the stores than actual valuable client.
Nevertheless I am a sucker for Chanel. Sadly I am. Thats why I have paid the same amount on eBay for some brand new sandals, that I could not get hold in the shops anymore. And thats why I have waited 3 weeks for my latest acquisition to arrive in stores in my size.
So the question is, are they really worth it? Well, in my humble opinion, they are. They are well made, look good, and have an attitude you will not find with any other shoe brand. So I guess I will keep on begging to drop some cash at my favourite fashion house as long as my credit card allows.
You like? Well, the small investment of 1050€ make them yours. But hurray, soon they will be gone…..