I have been a bad peanut. Yes, I was. Despite my humble efforts to run my blog, I was not really able to maintain a proper social media appearance. Reason for that was obviously my venture BOULESSE.COM, which sucked me up for the last FOUR (!) years and did not give me much room to do anything else than working on my luxury market place. I was so busy to make it work that everything else had to wait.
But there was something on my list which I could not postpone any further, getting pregnant. Beeing in my thirties and beeing very happily married, this might not come as a surprise. In the business world it does. When being in the middle of fundraising for the next round AND being pregnant, I realized that this gonna be tough. First of all, I am on my own with a very very small team. My husband went back to finance after a short stunt at BOULESSE and supported me from outside as much as he could. Second of all nobody really wants to give a pregnant woman money, if there is no other person involved to substitute me during my absence. Makes sense . So. I had to take the painful decission and closed down BOULESSE. Something I worked so hard with my team on, something I invested quite a lot of money in. Believe me, it was an awful time, in fact the most horrible time I ever had in my life.
When Avenue32 closed down this summer, it happened equally silently as nobody wants to admit “Hey, I did not make it profitable, the burnrate eats me up from inside. And others are much faster and better in fundraising and growing the business on an impressing scale.” As for the e-commerce business you need to invest many millions to get it off the ground, organic growth does not really work these days anymore. You just deal with your failure and move on.
Roberta, the founder of Avneue 32 got herself a dog, I get a baby. A little son to be precise. We expect his arrival in January. So I am busy preparing everything for our new family member. As some of you have seen on Instagram (Stories), I am all in baby mood.
I would like to use my newly won free time to be more active on social media and on my beloved blog. Life feels very differently now, very much in peace with the world, very much how it should be. I am most grateful for my blessings and very excited about the future.