Resumé after 18 days: how it feels to be a blogger…
To be honest, it feels like being on a cocktail and having small talk all day long. After you shut down the computer you feel like going home and you fall asleep with the impressions of your blog: what you wrote, what comments you received, what emails, how many people liked you on Bloglovin etc. You measure your success by the number of visitors you had.
Being very new to all this, I have the impression that very very few made it, like Chiara from Blonde Salad. Check the video and the Photoshoot for Lifestylemirror.com. She started as a student with a very simple wardrobe and now has 750,000 followers a month. Sevenhundredfiftythousand. Yes Sir.
Her concept is easy: posting a pic of her outfit every day, which seems to work. Hundreds of little bloggers like me make a comment how pretty she looks and add a link to the post, so somebody might land on their blogs as well. It is like picking up the crumbs, it seems. Not one single negative comment is to be found on her blog (Maybe she deletes them ;-). Of course, because you get what you expect: pics of a very pretty girl, looking good in nice fashion.
Everybody can open an account within minutes and get the party started. Everybody.
But what makes a blog work? I think being authentic, having something to say, having an opinion, trying something new and being brave.
But most importantly, being really passionate about it and devote a lot of love and energy to it. Like my dear friend Anna, who has a huge audience and has one of the most popular blogs in the German speaking countries. She is absolutely authentic and that is what people love about her. But besides that, she has a very strong and consistent concept and that is what I really respect about her. I hope I will not lose track on my path.
Generally in life, it is about being good in something and playing your strengths. If you are an apple, never try to be a banana, because you will always be a second rate banana. Wise words I read on a wall in Knightsbridge. But sometimes I still try to fit in where I do not belong: in my Lanvin silk skirt I bought in London four years ago, when I still was a size Zero. There is still hope that my tailor can squeeze my apple ass in the banana skirt one day 😉