The Glossy Times

Brand Building

2 articles

A successful fashion agent in a modern office, surrounded by screens displaying successful brand launches, symbolizing their new role as brand builders and moguls.
Behind the Seams

What Are Fashion Agents Doing Now To Build Brands?

In 2023, a single fashion agent, known for discovering supermodels, launched three successful direct-to-consumer beauty lines.

Marcus Thorne·June 20, 2026
Fashion PR professionals in a modern agency meeting, discussing a shift towards trust-based, slower advertising strategies for deeper consumer connection.
Behind the Seams

Fashion PR Shifts From Transactions to Trust in 2026

By 2026, fashion marketers are slated to pivot dramatically, embracing 'slower advertising' and thoughtful creative risks instead of their traditional rapid-fire campaigns.

Marcus Thorne·June 9, 2026