Brand Partnership

2 articles

A Formula 1 race car featuring Louis Vuitton branding speeding past the Monaco harbor during a Grand Prix race.

Louis Vuitton becomes title sponsor for 2026 Monaco Grand Prix

For the first time in its history at a sporting event, Louis Vuitton will feature prominent trackside signage at Formula 1 races, marking a significant departure from its traditionally understated lux

Beatriz Almeida·June 5, 2026

Liverpool FC players modeling Tommy Hilfiger's summer collection on the Anfield pitch with the giant Tommy Hilfiger flag.

The Well-Lived Life

Liverpool FC Stars Model for Tommy Hilfiger's Summer Collection

The largest Tommy Hilfiger flag ever produced, a colossal 101 x 65.

Beatriz Almeida·May 28, 2026