The Glossy Times

Brand Value

1 article

A fashion influencer showcasing a product on social media, with a subtle visual representation of environmental waste in the background, highlighting the cost of celebrity endorsements.
Market Watch

Celebrity Social Media Posts Skyrocket Fashion Brand Value, But At What Cost?

At a major fashion brand, a single Instagram Reel from a celebrity influencer can cost upwards of $50,000.

Javier Rojas·July 7, 2026