The Glossy Times

Celebrity Brands

2 articles

Editorial illustration for Why Celebrity Fashion Brands Fail: Fame Isn't a Business Model
Market Watch

Why Celebrity Fashion Brands Fail: Fame Isn't a Business Model

Celebrity fashion and beauty brands often fail not due to a loss of fame, but because of fundamental business errors like unclear identity, product-celebrity misalignment, inconsistent founder involvement, and poor market differentiation. This article introduces a diagnostic framework to evaluate celebrity brand viability, highlighting how strategic alignment, founder commitment, and market differentiation are key to enduring success beyond mere celebrity endorsement.

Akio Mori·November 10, 2026
Bethenny Frankel, Chief Brand Officer of DpHue, holding a product in a modern salon, symbolizing her investment and strategic role in the at-home hair color brand.
Beauty Dossier

Bethenny Frankel takes stake in at-home hair color brand DpHue

Bethenny Frankel isn't merely endorsing DpHue; she's actively reshaping, remarketing, and remessaging the entire at-home hair color brand as its new Chief Brand Officer, with projected sales increases

Beatriz Almeida·June 29, 2026