Digital Marketing

2 articles

A successful Indian fashion influencer in Mumbai, holding a smartphone displaying a sponsored Instagram post, with the city skyline in the background during sunset.

Beauty & Fashion Creators Earn Celebrity Fees for Brands

India's top beauty and fashion creators now command up to ₹22 lakh (approximately $26,500 USD) for a single Instagram brand collaboration, a fee that dwarfs traditional ad spend for comparable reach.

Marcus Thorne·July 10, 2026

Fashion PR professionals in a modern agency meeting, discussing a shift towards trust-based, slower advertising strategies for deeper consumer connection.

Behind the Seams

Fashion PR Shifts From Transactions to Trust in 2026

By 2026, fashion marketers are slated to pivot dramatically, embracing 'slower advertising' and thoughtful creative risks instead of their traditional rapid-fire campaigns.

Marcus Thorne·June 9, 2026