The Glossy Times

Retail Strategy

2 articles

Momotaro Jeans' first Paris pop-up showroom, constructed with traditional Japanese cypress wood timber-framing, opens during Paris Fashion Week in the Marais.
Market Watch

Momotaro Jeans Opens First Paris Pop-Up Showroom During Fashion Week

In a striking display of cultural fusion, Momotaro Jeans constructed its first Paris pop-up using traditional Japanese timber-framing techniques with cypress wood, assembled on-site in the Marais.

Akio Mori·June 23, 2026
Interior of Berluti's new Milan boutique on Via Gesù, featuring elegant displays of high-end leather shoes and accessories, emphasizing a focus on local luxury buyers.
The Well-Lived Life

Berluti's luxury strategy targets local connoisseurs

In Milan, Berluti's new Via Gesù boutique signals a deliberate shift from its previous tourist-heavy clientele, aiming instead to capture a larger proportion of local Italian luxury buyers.

Beatriz Almeida·June 11, 2026