Soccer
4 articles

The Well-Lived Life
American Eagle Launches New Campaign Featuring Soccer Star Lamine Yamal
American Eagle, grappling with a 2% decline in comparable sales in Q1 2026, has launched its inaugural campaign with 18-year-old soccer phenom Lamine Yamal ( Marketing Dive ).
Beatriz Almeida·June 10, 2026

Market Watch
Bloomingdale's Opens Boss Soccer Pop-Up for Fans
Bloomingdale's has transformed its Carousel pop-up into a 'Game Day with Boss' destination, featuring 70 exclusive items, including the U.
Akio Mori·June 4, 2026

The Well-Lived Life
Samuelsohn Outfits Canada Soccer Team, K-Way Embraces Surf Culture
Starting this month, Canada's top male soccer players will be outfitted in custom Samuelsohn suits, a surprising sartorial pivot for the athletic squad.
Beatriz Almeida·June 1, 2026

The Well-Lived Life
Palace Nike England Soccer Collection Drops June 12 & 16
England's iconic Three Lions crest, typically confined to pitches and fan scarves, now graces a leather and wool varsity jacket from cult streetwear brand Palace Skateboards.
Beatriz Almeida·May 31, 2026