Social Media

4 articles

A young person in a vintage market looking at their phone, surrounded by clothes, symbolizing the conflict between individual style and algorithmic trends.

Algorithmic fashion: Authentic taste at risk in 2026

In vintage clothing markets, once vibrant havens for unique self-expression, younger generations now explicitly seek outfits that help them 'fit in and look like they belong,' The Guardian reports.

Marcus Thorne·August 13, 2026

Celebrity stylist contemplating a path between a traditional fashion runway and a digital landscape of algorithms and social media.

Behind the Seams

Power Stylists Navigate the Algorithm Age: The Future of Style

When Law Roach, a titan among celebrity stylists, publicly retired from client work, he cited the 'politics' and 'bullshit' of an industry increasingly overshadowed by digital demands, according to Th

Marcus Thorne·July 19, 2026

A successful Indian fashion influencer in Mumbai, holding a smartphone displaying a sponsored Instagram post, with the city skyline in the background during sunset.

Behind the Seams

Beauty & Fashion Creators Earn Celebrity Fees for Brands

India's top beauty and fashion creators now command up to ₹22 lakh (approximately $26,500 USD) for a single Instagram brand collaboration, a fee that dwarfs traditional ad spend for comparable reach.

Marcus Thorne·July 10, 2026

Cinematic scene of a Gucci fragrance bottle center stage, surrounded by glowing social media icons and trending hashtags, representing top brands' digital dominance.

Behind the Seams

Top 10 Fragrance Brands Dominate Social Media Engagement

Gucci's fragrance division secured the number-one spot in brand vitality on social media in May, according to WWD .

Priya Sharma·June 23, 2026