Trend Forecasting
2 articles

Market Watch
How Luxury Brands Turn Social Media and Sales Data Into Design and Inventory Decisions
Luxury brands are increasingly using AI and vast datasets from social media and sales to forecast trends and optimize inventory. This data-driven approach, critically paired with human expertise, allows for more informed design choices and efficient supply chain management.
Javier Rojas·October 17, 2026

The Tech Edit
How AI and Machine Learning Are Redefining Luxury Fashion Trend Forecasting and Design
Artificial intelligence and machine learning are transforming the luxury fashion industry by enabling data-driven trend forecasting and design. These technologies allow brands to adapt faster, understand consumer preferences precisely, and create more sustainable collections.
Javier Rojas·September 29, 2026
