The Glossy Times

Ulta Beauty

1 article

A diverse group of men confidently shopping for fragrances in a modern, well-lit Sephora or Ulta Beauty store, showcasing the surge in male consumer interest.
Beauty Dossier

Men's fragrance sales surge at Sephora and Ulta Beauty

The Yves Saint Laurent MYSLF Eau de Parfum, a men's fragrance at Sephora, has garnered 2.

Marcus Thorne·June 9, 2026