Consumer Trust

3 articles

Diverse individuals examining natural skincare ingredients in a sophisticated lab, representing the skin-tellectual movement and ingredient transparency.

What is the Skin-tellectual movement and why does ingredient transparency matter?

A double-blind, randomized controlled study found Burt's Bees' Sensitive skincare regimen as safe as, and outperforming, a leading dermatologist-recommended synthetic brand on various clinical efficac

Priya Sharma·June 25, 2026

Fashion PR professionals in a modern agency meeting, discussing a shift towards trust-based, slower advertising strategies for deeper consumer connection.

Behind the Seams

Fashion PR Shifts From Transactions to Trust in 2026

By 2026, fashion marketers are slated to pivot dramatically, embracing 'slower advertising' and thoughtful creative risks instead of their traditional rapid-fire campaigns.

Marcus Thorne·June 9, 2026

A clean beauty laboratory showcasing natural ingredients and the NSF/ANSI 527 certification seal, representing verifiable ingredient safety and product quality.

Beauty Dossier

What Are Clean Beauty Certifications and Ethical Sourcing?

A new certification, NSF/ANSI 527, is emerging to define 'clean' in personal care, signaling a shift towards verifiable ingredient safety and product quality.

Priya Sharma·June 3, 2026