Brand Strategy
2 articles
The Well-Lived Life
American Eagle Launches New Campaign Featuring Soccer Star Lamine Yamal
American Eagle, grappling with a 2% decline in comparable sales in Q1 2026, has launched its inaugural campaign with 18-year-old soccer phenom Lamine Yamal ( Marketing Dive ).
Beatriz Almeida·June 10, 2026
Culture Edit
Gap Inc. Reports $3.5 Billion Net Sales, Up 1% in Q1 2026
Despite Gap Inc. reporting a modest 1% increase in net sales to $3.5 billion for Q1 2026, its Athleta brand suffered a sharp 12% decline, starkly contrasting with the flagship Gap brand's 10% surge, a
Beatriz Almeida·May 30, 2026