Fashion Business
5 articles
Why Celebrity Fashion Brands Fail: Fame Isn't a Business Model
Celebrity fashion and beauty brands often fail not due to a loss of fame, but because of fundamental business errors like unclear identity, product-celebrity misalignment, inconsistent founder involvement, and poor market differentiation. This article introduces a diagnostic framework to evaluate celebrity brand viability, highlighting how strategic alignment, founder commitment, and market differentiation are key to enduring success beyond mere celebrity endorsement.
8 Key Roles in Luxury Fashion Brand Success
A single master artisan can spend over 200 hours on one haute couture garment, a hidden investment that underpins the public face of luxury fashion, according to Business of Fashion .
Peserico Accelerates Menswear Growth With New Retail Expansion
In 2025, Peserico's U.
Slam Jam Luca Benini Elevates Brands for Nike, VF Corp
Slam Jam, the cult streetwear retailer, now generates 60 percent of its total sales from brand elevation consulting.
Asics Forms OT Group Subsidiary for Onitsuka Tiger
Onitsuka Tiger's net sales surged 34% year-on-year to ¥37.