The Glossy Times

Immersive Tech

1 article

Elegant customers interacting with AI virtual try-on technology in a sophisticated luxury retail store.
The Tech Edit

AI Immersive Tech Transforms Luxury Retail Customer Experience

Luxury shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, demonstrating a dramatic shift in how high-end consumers interact with brands.

Akio Mori·June 20, 2026