Influencer Marketing

5 articles

A successful Indian fashion influencer in Mumbai, holding a smartphone displaying a sponsored Instagram post, with the city skyline in the background during sunset.

Beauty & Fashion Creators Earn Celebrity Fees for Brands

India's top beauty and fashion creators now command up to ₹22 lakh (approximately $26,500 USD) for a single Instagram brand collaboration, a fee that dwarfs traditional ad spend for comparable reach.

Marcus Thorne·July 10, 2026

Market Watch

Celebrity Social Media Posts Skyrocket Fashion Brand Value, But At What Cost?

At a major fashion brand, a single Instagram Reel from a celebrity influencer can cost upwards of $50,000.

Javier Rojas·July 7, 2026

Culture Edit

Luxury Fashion's Influencer Shift: Trust Over Followers in 2026

Activist Malala Yousafzai, alongside WNBA star Angel Reese, now represents Coach.

Javier Rojas·June 21, 2026

The Nader sisters showcase Quay Australia's Summer 2026 sunglasses collection, featuring diverse styles like oversize and shield silhouettes, on a sunny beach.

The Well-Lived Life

Quay Australia Drops Summer 2026 Sunglasses Line with Nader Sisters

Four sisters, each cultivating distinct entrepreneurial brands, have united to launch a summer eyewear collection with Quay.

Beatriz Almeida·June 4, 2026

TikTok influencer steals the spotlight on the 2026 Cannes Film Festival red carpet, overshadowing traditional actors with viral fashion.

Cannes 2026: Digital Stars Redefine Red Carpet Trends

During the 2026 Cannes Film Festival, a single red carpet look, worn by a TikTok creator with no film credits, generated 300 million views in 24 hours.

Javier Rojas·May 13, 2026