The Glossy Times

Influencer Marketing

4 articles

A successful Indian fashion influencer in Mumbai, holding a smartphone displaying a sponsored Instagram post, with the city skyline in the background during sunset.
Behind the Seams

Beauty & Fashion Creators Earn Celebrity Fees for Brands

India's top beauty and fashion creators now command up to ₹22 lakh (approximately $26,500 USD) for a single Instagram brand collaboration, a fee that dwarfs traditional ad spend for comparable reach.

Marcus Thorne·July 10, 2026
A fashion influencer showcasing a product on social media, with a subtle visual representation of environmental waste in the background, highlighting the cost of celebrity endorsements.
Market Watch

Celebrity Social Media Posts Skyrocket Fashion Brand Value, But At What Cost?

At a major fashion brand, a single Instagram Reel from a celebrity influencer can cost upwards of $50,000.

Javier Rojas·July 7, 2026
The Nader sisters showcase Quay Australia's Summer 2026 sunglasses collection, featuring diverse styles like oversize and shield silhouettes, on a sunny beach.
The Well-Lived Life

Quay Australia Drops Summer 2026 Sunglasses Line with Nader Sisters

Four sisters, each cultivating distinct entrepreneurial brands, have united to launch a summer eyewear collection with Quay.

Beatriz Almeida·June 4, 2026
TikTok influencer steals the spotlight on the 2026 Cannes Film Festival red carpet, overshadowing traditional actors with viral fashion.

Cannes 2026: Digital Stars Redefine Red Carpet Trends

During the 2026 Cannes Film Festival, a single red carpet look, worn by a TikTok creator with no film credits, generated 300 million views in 24 hours.

Javier Rojas·May 13, 2026