The Glossy Times

Kayali

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Cinematic scene of a Gucci fragrance bottle center stage, surrounded by glowing social media icons and trending hashtags, representing top brands' digital dominance.
Behind the Seams

Top 10 Fragrance Brands Dominate Social Media Engagement

Gucci's fragrance division secured the number-one spot in brand vitality on social media in May, according to WWD .

Priya Sharma·June 23, 2026