Marketing
4 articles
Behind the Seams
Top 10 Fragrance Brands Dominate Social Media Engagement
Gucci's fragrance division secured the number-one spot in brand vitality on social media in May, according to WWD .
Priya Sharma·June 23, 2026
The Well-Lived Life
American Eagle Launches New Campaign Featuring Soccer Star Lamine Yamal
American Eagle, grappling with a 2% decline in comparable sales in Q1 2026, has launched its inaugural campaign with 18-year-old soccer phenom Lamine Yamal ( Marketing Dive ).
Beatriz Almeida·June 10, 2026
Behind the Seams
Why Zegna's Celebrity Collaborations Are Redefining High Fashion Storytelling
On June 5, Mahershala Ali is slated to attend the Zegna 2027 Cruise Collection Show at the Malibu Pier.
Marcus Thorne·June 6, 2026
The Well-Lived Life
Nike's 'Rip the Script' campaign launches World Cup 2026 fashion
Over 30 stars, from Kylian Mbappé to Kim Kardashian, feature in Nike's new six-minute film, 'Rip the Script,' signaling a bold expansion of its World Cup strategy beyond traditional sports.
Beatriz Almeida·June 6, 2026