The Glossy Times

Pandemic Impact

1 article

Models in avant-garde fashion wear striking outfits in a dynamic, high-energy music video set, representing fashion's new digital runway.
Culture Edit

When Did Music Videos Become Fashion's Real Runway? The Answer Is 2020

Music videos transitioned from mere style inspiration to fashion's primary commercial runway in 2020, a shift accelerated by the pandemic and solidified by measurable consumer behavior. This evolution established music videos as deliberate launch platforms for brands, not just cultural touchstones.

Javier Rojas·July 1, 2026