Paris Fashion

4 articles

A master couturier meticulously hand-stitching an intricate detail on a luxurious, unfinished haute couture gown in a sunlit atelier.

Haute Couture Is a Legal Designation, Not Just Expensive Fashion

Haute couture is a legally protected designation in France, not merely a term for expensive fashion. To qualify, fashion houses must meet strict criteria set by the Chambre Syndicale de la Haute Couture, including creating made-to-order garments and maintaining a Paris workshop.

Marcus Thorne·June 23, 2026

Momotaro Jeans' first Paris pop-up showroom, constructed with traditional Japanese cypress wood timber-framing, opens during Paris Fashion Week in the Marais.

Market Watch

Momotaro Jeans Opens First Paris Pop-Up Showroom During Fashion Week

In a striking display of cultural fusion, Momotaro Jeans constructed its first Paris pop-up using traditional Japanese timber-framing techniques with cypress wood, assembled on-site in the Marais.

Akio Mori·June 23, 2026

Exterior view of the new, expansive Ami Paris flagship store located at 4 Place des Victoires in Paris, showcasing its prominent facade.

The Well-Lived Life

Ami Paris opens new experiential store in Paris

Ami Paris has just unveiled its largest store in the world at 4 Place des Victoires.

Beatriz Almeida·June 12, 2026

Exterior view of the new Veronica Beard boutique, a two-floor luxury fashion store located in Paris's exclusive Triangle d'Or district.

Global Itinerary

Veronica Beard to Open First Paris Boutique in the Triangle d’Or

Next month, American contemporary brand Veronica Beard will unveil its first Paris boutique: a sprawling 2,335 square foot, two-floor space in the exclusive Triangle d’Or district.

Beatriz Almeida·May 18, 2026