Sephora

2 articles

Futuristic beauty lab with AI interfaces, a smartphone showing a custom-blended foundation, and glowing data visualizations representing personalized beauty.

Smart Beauty Ecosystem Rises with AI-Powered Early Fall 2025 Launches

L'Oréal will launch a foundation in September 2025 that requires a smartphone skin scan to custom-blend a shade and formula on demand, a process unimaginable just two years ago, according to BeautyTec

Priya Sharma·August 2, 2026

A diverse group of men confidently shopping for fragrances in a modern, well-lit Sephora or Ulta Beauty store, showcasing the surge in male consumer interest.

Beauty Dossier

Men's fragrance sales surge at Sephora and Ulta Beauty

The Yves Saint Laurent MYSLF Eau de Parfum, a men's fragrance at Sephora, has garnered 2.

Marcus Thorne·June 9, 2026