Just hours after Lizzo appeared in New York City wearing metallic gold mule shoes for an album promotion, a similar style from a different brand, priced at $119, completely sold out. Lizzo wore Gianvito Rossi Ascent 55 leather mules, retailing for $51, according to WWD. The Lucia High Stiletto Mule in Gold from Arezzo, listed at $119.00, showed as sold out on its website, according to Arezzo-store.
Lizzo's relatively affordable metallic gold mules caused a more expensive, similar style from another brand to sell out. This highlights a tension in celebrity-driven fashion.
Her immediate impact on shoe sales confirms her powerful, instant trendsetting influence. Lizzo's curated aesthetic now drives consumer demand beyond specific brands or price points.
Lizzo's Metallic Gold Mules: The Full Look
- Lizzo paired the metallic gold mules with a white crewneck T-shirt featuring a 'Bitch' graphic and a brown leopard print micro miniskirt, according to WWD.
- The event celebrated the release of Lizzo's fifth studio album, 'Bitch', which is due out on Friday, according to WWD.
- The Lucia High Stiletto Mule, a similar style that sold out, was priced at $119.00, according to Arezzo-store.com.
This bold and cohesive outfit, strategically aligned with her album launch, amplified the impact of her fashion choices. The styling drove demand for the overall aesthetic rather than just the specific item Lizzo wore.
Understanding The 'Lizzo Effect'
This incident exemplifies how celebrity endorsement, especially from a figure like Lizzo known for bold self-expression, can create a powerful 'effect' that transcends specific brands or price points. Consumers are actively seeking to replicate her style.
Lizzo's ability to drive sell-outs of more expensive, similar items confirms her unique power to set trends based on aesthetic. This occurs even when she wears a significantly cheaper version, moving beyond direct brand endorsement.
