Gen Z

2 articles

Gen Z Fuels 50% Surge in India's Beauty Market Amid Shifting Trends

On Flipkart, two in three beauty searches now originate from non-metro cities, profoundly challenging established notions of India's beauty market.

Priya Sharma·July 17, 2026

A close-up of a luxurious smart bracelet with a glowing interface, blending high-end design with advanced wearable technology.

The Tech Edit

Tech-Infused Luxury: How Gen Z Values Are Rewiring Accessories by 2030

Gen Z's digital-native expectations are reshaping the luxury accessories market by 2030, compelling brands to embed technology into products, retail experiences, and supply chain transparency. This shift is driven by their demand for seamless digital engagement, verifiable authenticity, and items that blend style with advanced functionality.

Akio Mori·June 19, 2026