K Pop

2 articles

Stray Kids' I.N looking sophisticated in Damiani jewelry during a high-fashion ad campaign photoshoot.

The Archive

Stray Kids' I.N Returns for Damiani's Latest Ad Campaign

Just months after his initial Damiani campaign drove a 30% surge in online engagement, Stray Kids' I.

Akio Mori·June 25, 2026

MCM's 50th anniversary campaign juxtaposes classic archival patterns with K-pop star Mingi of Ateez, representing a blend of heritage and modern appeal.

Culture Edit

MCM's 2026 Strategy: Archival Designs and K-Pop Merch

Luxury brand MCM, known for its distinctive heritage designs, celebrates its 50th anniversary in 2026 not just with a nostalgic 'family story' film by Argentinian director Lucio Castro, but also a cap

Priya Sharma·June 8, 2026