Moynat, a French trunk-maker established in 1849, has released a new capsule collection featuring the whimsical Labubu character, with two pieces exclusively available in Tokyo, according to WWD. This limited-edition capsule, created with artist Kasing Lung, launched on March 6, 2026, according to i-D. It features Labubu, Zimomo, King Mon, and graffiti-style lettering on Moynat's monogram canvas in black and silver, as stated by WWD.
Moynat is a brand built on heritage and classic luxury, but their latest collaboration embraces contemporary art characters and extreme exclusivity. This approach contrasts with its traditional clientele and broad accessibility.
Even the most traditional luxury houses are prioritizing cultural relevance and targeted scarcity over broad accessibility to capture a new generation of high-net-worth collectors.
The Collection: Whimsical Characters Meet Classic Craftsmanship
The 13-item lineup includes bag charms, tote bags, hobo styles, a Little Suitcase design, a Mignon bag, a full-sized travel trunk, and a leather minaudière shaped like Labubu's head, according to WWD. The Moynat Kasing Lung collection includes Totes bags in PM, MM, and GM sizes, as detailed on Moynat. The capsule also features tote bags in small, medium, and large sizes, Hobo, Mini 48h, and Moynat's petite suitcase, according to i-D.
The extensive range of items, from small charms to full trunks, caters to various luxury price points and collector interests, maximizing engagement with the collaboration. This broad offering allows Moynat to onboard new customers at various price points while retaining high-end appeal.
Tokyo Exclusives and Limited Edition Appeal
Two special pieces for Tokyo include a full-sized travel trunk and a leather minaudière shaped like Labubu's head, according to WWD. WWD states the 'limited-edition capsule collection exclusively for Dover Street Market Ginza in Tokyo' was released, creating an overarching exclusivity for the entire capsule.
