The Glossy Times

Celebrity Endorsements

2 articles

A fashion influencer showcasing a product on social media, with a subtle visual representation of environmental waste in the background, highlighting the cost of celebrity endorsements.
Market Watch

Celebrity Social Media Posts Skyrocket Fashion Brand Value, But At What Cost?

At a major fashion brand, a single Instagram Reel from a celebrity influencer can cost upwards of $50,000.

Javier Rojas·July 7, 2026
Kylian Mbappé and Kim Kardashian in stylish athletic wear, symbolizing Nike's 'Rip the Script' World Cup 2026 fashion campaign.
The Well-Lived Life

Nike's 'Rip the Script' campaign launches World Cup 2026 fashion

Over 30 stars, from Kylian Mbappé to Kim Kardashian, feature in Nike's new six-minute film, 'Rip the Script,' signaling a bold expansion of its World Cup strategy beyond traditional sports.

Beatriz Almeida·June 6, 2026